Capital Craft

How Brand To Table Helped Capital Craft Turn Chaos Into Clarity

The Challenge

Before working with Brand To Table, Capital Craft faced a problem that’s all too common in the restaurant world: lots of effort, but no real direction.

They had a social media person posting random pictures and promotions, but there wasn’t a clear strategy behind any of it. Their Toast email marketing was being used inconsistently, and while plenty of good ideas were floating around, there was no one to actually bring them to life.

Communication between leadership and staff was weak, so even when promotions went live, they weren’t being clearly explained to guests. Marketing felt reactive instead of intentional and the results showed it.

Our Approach

The first step was a deep-dive discovery session to truly understand the Capital Craft brand, its audience, and its goals. Once we uncovered what mattered most, we built a structured plan that focused on clarity, consistency, and execution.

Within just one week, our team had:

Reworked and redesigned every weekly promotion with cohesive branding.
Taken over social media and optimized both accounts for search and engagement.
Created a strategic posting schedule so guests saw the right offers at the right times.
Set up consistent weekly email campaigns through Toast to drive repeat visits.
Optimized OpenTable links to track reservations from social media, email, and Meta ads.
Began managing Meta paid ads to reach Capital Craft’s ideal local demographics.
Built an internal SMS text group for staff to keep everyone informed and aligned.
Conducted monthly video shoots and produced storytelling Reels that captured attention.
Installed DM automations to engage new followers and guide them to book reservations.

Every move was intentional and measurable, designed to bring structure, strategy, and results.

The Results

The difference was immediate.

In the first week of launching the new promotions, Capital Craft increased sales by $33,000.

Communication between management and staff improved overnight. Every promotion became clear, organized, and easy to communicate. Guests started engaging more online, reservations became trackable across every channel, and the restaurant’s brand finally looked and felt consistent.

What started as disorganized marketing quickly turned into a smooth, data-driven system that delivered real results.

The Takeaway

When you combine strategy with flawless execution, growth happens fast.

Capital Craft’s transformation proves that effective marketing isn’t about posting more, it’s about building a clear system, empowering your team, and executing with consistency.