Rails Steakhouse

From Zero Marketing Momentum to 3,000+ New Covers and 5,000+ SMS Subscribers in 90 Days

Client: Rails Steakhouse

Location: Towaco, NJ

Services: Video Content Creation, SMS & Email Marketing, Custom GPT Development, Instagram Strategy, OpenTable Automations

The Challenge

Rails had the product. They just didn’t have the presence.

Before we stepped in, Rails Steakhouse was stuck in a marketing black hole:

❌ Zero Instagram activity for 9 months
❌ No SMS or email strategy in place
❌ No marketing calendar or campaign execution
❌ Monthly specials? Never promoted. Crickets.

They knew they needed to market better—but had no system, no strategy, and no team to pull it off.

Our Strategy

We came in and rebuilt the engine from the inside out, giving Rails the consistent structure, creative execution, and data-driven tools they needed to scale.

Here’s how we did it:

🎥 Monthly Video Shoots + Story-Driven Reels

We established a reliable monthly content calendar with scheduled filming days to promote specials and signature items in cinematic Reels that didn’t just look pretty—they sold plates.

💬 SMS Marketing System

We built and scaled their SMS list from almost nothing to 5,000+ subscribers, pushing out offers, reminders, and exclusive content that drove traffic and created FOMO.

📩 OpenTable Email Marketing Automations

We leveraged OpenTable’s email platform to create automations that generated 3,000+ additional covers in just 90 days—re-engaging diners and turning one-time guests into repeat customers.

📱 Instagram Growth Engine

We reactivated their Instagram presence with high-quality visuals, storytelling, and consistency—scaling their monthly reach to over 83,000+ views and bringing new life to a previously silent account.

🤖 Custom AI Wine Pairing GPT

We created a branded GPT experience that gave users AI-generated wine pairings and recommendations—in exchange for their email—helping Rails grow their email list while delivering a unique digital experience.