Personal Touch Catering Experience

How Brand To Table ignited growth with creative campaigns and smart strategy

Client: Personal Touch Catering Experience

Location: Hackensack, New Jersey

Services: Email Marketing Strategy, Social Media Strategy, Content Creation, Campaign Management, Brand Awareness

🔍 The Challenge

When Personal Touch Catering first partnered with Brand To Table, they were delivering exceptional service but didn’t have a clear brand voice, marketing strategy, or execution systems in place.

Their service quality spoke volumes—but no one could hear it.

They needed:

A defined brand position
Systems to execute marketing consistently
A strategy to tell their story in a way that resonated with both social and corporate clients

✅ Our Strategy

We built their marketing engine from the ground up—one strategy, one asset, and one story at a time.

Here's how we did it:

🔍 Buyer Persona Development
We helped them get crystal-clear on who their ideal clients were—from HR decision-makers for daily corporate dining to high-end event planners for galas and social celebrations.
🎯 Brand Positioning & Messaging
We developed a unique voice and value proposition that separated them from competitors like Thomas Preti and Martin + Fitch, then rolled that message across all channels.
📢 Power Plates: Corporate Dining Rewards Program
We designed and named their first-ever loyalty initiative—Power Plates—to drive repeat corporate orders and create internal buzz with office managers and HR teams.
🎙 Podcast Studio Interview + Reels
We booked professional podcast studio time, conducted an interview to pull out the “why” behind the brand, and repurposed that footage into dozens of branded social media Reels.
📩 Email Marketing Automation
We implemented a smart follow-up system that nurtures both social and corporate leads with high-converting copy and beautiful design—helping them stay top of mind without lifting a finger.
📲 Scroll-Stopping Social Content
From elegant event photos to behind-the-scenes content and video testimonials, we created visual storytelling assets that elevated the brand's online presence.